The Two Kinds of Advertising

What works, what doesn’t work and how to do it to make and save money.

You may not have known this, but there are two main kinds of ads. One is the kind that doesn’t work, costs allot of money, annoys customers and gives you a bad reputation.. and the other kind is one that works, cheap, free or inexpensive, helps your customers and is something they will appreciate you for.

So why do so many advertisers choose the kind that doesn’t work?

The answer is easy.. mostly because they don’t know there is more than one kind of advertisement. The kind that doesn’t work is more visible because more people are doing it. In fact. If you’re like most people, the only kind that you’re aware of is the annoying kind, the kind that doesn’t work.

Let’s say you sell a product that only appeals to 25 percent of the population, and only 5 percent of them are in the market at any one time. In order to reach the 5%, using this ineffective and expensive method, you have to reach 100% of the population, annoying the 95% that are not in the market for your product/service. Or at least that’s what we used to think. I’m here to hopefully change your mind about that and save you money.

Broadcast mediums, such as radio, newspaper, TV, billboards and even social media, all employ that same outdated, inefficient advertising method. They require you to reach everybody in order to reach the few that are ready to buy.

Why is it annoying? You’re watching your favorite TV show, in a block of your favorite music, driving down the road, or even scrolling through your newsfeed when you witness those ads. You’re doing something entertaining, something relaxing, something social. or something else.. but what you’re not doing is shopping,

Contrast that to maybe a menu at a restaurant, a directory that you’re using to research a business or product, an ecommerce website, or even a search engine, where you are actively searching for a product or for a business. You probably didn’t even think of any of these as advertising.

What’s the difference? For the first kind, the kind that doesn’t work, the customer is doing their own thing, then get interrupted by the your advertisement. It’s annoying because only a few of the customers you’re reaching actually care about what you’re advertising and the others see your message as a nuisance. It’s expensive because reaching everybody is expensive, and those two factors greatly inhibit your results.

You’re more aware of the first kind because broadcast mediums are more visible as they employ entertainment, such as tv, radio, social media, etc. The kind that works, is less visible because only the people who are actually using it, see it. Reaching everybody is expensive, but letting your customers come to you is cheap and effective.

What if you could combine the two? Well, we did just that.

If you would like to know more, fill out the form if you would like to know more.

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FAQ

If this is right, why do so many big corporations advertise on TV, radio, newspaper, etc?

I’m not sure where this idea comes from, but it seems that many small businesses believe that the way to success is to mimic big corporations and follow their lead especially when it comes to advertising.

Big corporations are very different than the average mom and pop business. Not only do they have more advertising money in their budget, they also sell a much different product and reach a different and larger audience.

Next time you see an ad for a major corporation on TV, radio, newspaper, billboards, etc, ask yourself how many people watching that ad are potential customers, compared to how many of your customers are watching at the same time.

Also pay attention to product placement in the TV show you’re watching. If you see an ad for Nike, were any of the stars wearing new shoes? Or if the ad is for MdD’s, were any of the characters enjoying a burger at any time during the show?

Why is this important? Because in the amount of space or time that you have in your paid ad, you have to take your customer from the state in which they were before your ad, to a buying state. Most of us just can’t do that in 30 seconds, depending greatly on the product that you’re selling. It’s easier to get someone to drop a few hundred dollars on new shoes or a few bucks on a combo meal, than it is to convince a renter that they need to drop thousands on a new roof.

About the author: Anthony Bucci
I am the owner/admin of this site. If you have questions or problems, please reach out to me and I'll do my best to help you.

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